Search engine optimization is no longer a dirty word. it is the most important form of digital marketing today. Many companies are embracing it as part of their online marketing strategy. But what exactly should you be doing?
When it comes to online marketing, SEO plays a pivotal role. Whether you’re trying to increase your brand awareness or drive sales through your website, you need a strong SEO strategy in place.
This post is going to show you 5 important SEO strategies every small business needs to be familiar with. The strategies we’ll be talking about aren’t difficult to implement; in fact, they’re surprisingly easy to do.
However, they require patience, perseverance, and a good understanding of where you currently stand. After reading this post, you should feel confident in your knowledge of these 5 SEO strategies and know how to get started.
The number of people searching online is increasing rapidly every day. And now, more than ever, the competition for ranking high in search results is intense.
1. Optimize the Headline and H1 Tag
Headlines are incredibly powerful. That’s why the headline and the title tags are so important. When someone opens a webpage on a mobile device or computer, the first thing they see is the headline and H1 tag. In fact, according to Google, 80% of their searches come via those two elements alone.
Make sure you have a compelling title and H1 tag in order to draw people in and keep them engaged. A good headline should clearly describe what the post is about. An H1 tag needs to accurately and succinctly convey the main point of the post.
Optimizing your headline and H1 tag can really make a difference in your click-through rate (CTR). For example, if your headline reads, “10 Secrets To Better Email Marketing,” CTR would likely be lower than if you use a more enticing title, such as, “How To Get More Leads By Using Great Email Marketing.”
2. Optimize Description Tags
You probably already know this one, but it bears mentioning. The description tag on your web page is the copy on the page that gets highlighted when users click on your webpage from Google, Facebook, Bing, or some other search engine.
And the description tag is the most important part of any webpage. It should contain everything your customer needs to know. But if you don’t understand how to optimize your title tags and descriptions, you are missing out on a lot of traffic, and a lot of potential sales.
3. Optimize the Alt Text
The next important factor you need to consider is your site’s alt text. Alt text is the description of an image on a web page. It can contain a lot of important information, including a link to the image on a different website, the title of the original file used to create the image, the location of the image on a page, a search term that leads people to the image, and more.
Alt text is a great way to help search engines better understand the content on your website. They give it a short description of what it is, to help both visitors and search engines quickly get an idea of what the image is all about. For this reason, if possible, it’s best to use the alt text as a sentence rather than just a noun.
4. Use Link Building
Link building is one of the best ways to rank your site. You can ask for links from other websites and blogs. Asking for links will make a huge difference in your SEO because Google considers your website as a real and credible business.
5. Improve Credibility
In order to get better visibility, you need to build trust. You will get the trust if you keep on publishing useful and valuable content.
The readers will keep on visiting your website if you keep on updating your content regularly. Also, you need to add a good amount of social media sharing buttons and try to add a video and pictures to your posts.
In conclusion, we live in an age where the number of people online has never been higher. Unfortunately, many businesses are still stuck in an archaic way of thinking when it comes to the internet. They assume that they don’t need to invest in search engine optimization because they’ve already got a business on the web. But the reality is that if you want to reach customers on the internet, you’ve got to be on the search engines.